Managing Data

Verizon is currently the nation's largest phone, mobile phone, and network service provider today. Certain types of media files that Verizon decides to use are like photos ( .jpg, .bmp, .png, .gif) music ( .mp3, .wma, .wav) videos ( .avi, .wmv, .mpg, .mp4, .mpeg, .mpv, .vob, .mov, .flv). "By moving from Sybase to IDS, we dramatically reduced DBA support costs and realized an equally dramatic increase in reliability of one of our major systems supporting our national address and phone number directory." - –Geoff Poole, Lead Informix Database Administrator, Verizon.

As the company has upgraded to new versions of IDS, the process has been seamless, helping staff maintain the high level of service availability.

Business need:
Maintain high availability of critical business data to help ensure provisioning and troubleshooting services are delivered to customers without delay

Solution:
A flexible, resilient high-performance information infrastructure that effortlessly scales to meet growing business requirements

Benefits:
High service availability; fast time to market for new services; able to manage 16 times the number of applications without adding database administrators (DBAs); enables support of one new application per month; helped avoid tenfold increase in number of DBAs.

Verizon Communications Inc. was formed in 2000 with the merger of Bell Atlantic Corp. and GTE Corp., and the company continued to grow through acquisitions. Verizon had difficulty unifying the diverse markets and product lines of the former companies and reconciling data across markets and regions. Verizon recognized the need for universal access to a central data repository to expedite data queries and provide valuable customer insight.

Verizon’s initiative began with an Active Enterprise Data Warehouse (aEDW), which served to aggregate metrics across hierarchies. Verizon sought insight through customer and product data to successfully promote its offerings.

Well the latest update information of Verizon using data mining was in August 2007. It was related about an anti-terrorism data mining program. In this case it was considered that it was violating federal privacy laws by allegedly providing phone records of Americans abroad. This case was followed for months in the higher courts of California because a similar case was brought forward to At&t.